Why Your Ghost Tag Page Returns 404

By Ahmad Ajmi October 12, 2026

If your Ghost tag page shows “Page not found,” first check its URL and whether the tag has any published posts.

The Tag URL

Open Tags in Ghost Admin and select the tag. Its Slug is the part of the address that identifies it. Copy the URL beneath that field rather than guessing from the display name. For example, a tag named Photography with the slug photography uses /tag/photography/.

Ghost Slug field containing photography with its public archive URL beneath it — Ghost shows the public archive URL directly beneath the tag’s slug.

Check that the tag is public. Internal tags begin with # and organize content behind the scenes; they do not create public tag pages.

Open the copied URL in your browser. If it opens, update the menu or other link that led to the wrong address. If it still returns 404, check the posts assigned to the tag.

Published Posts

A tag archive lists posts with that tag. Ghost returns 404 when a default archive has no published posts, as discussed in the Ghost Forum.

Open Posts, choose the tag from the All tags menu and read each post’s status. Drafts and scheduled posts that have not gone live do not supply published content for the tag page.

Ghost post row showing an unpublished example assigned to Photography and marked Draft — The assigned post shows Photography in its tag line and Draft as its status.

Once a tagged post is approved and published, open the copied tag URL again. The archive should list the post.

When Published Posts Exist

In Ghost Admin, open a published post and check its tags in the post settings. Confirm that the public tag you checked is assigned to it, then open the post’s URL to confirm it is available on the website. If the copied tag URL still fails, ask the person maintaining your site whether it uses custom routing: rules that change which pages appear at particular addresses.

Ghost’s routing documentation explains these rules in routes.yaml. Contact the person or provider maintaining your Ghost installation with the tag URL, the URL of a published post assigned to it and whether custom routing is enabled, if you know.