6 Business Blog Examples Built with Ghost

A business blog should give a reader something useful before asking them to visit a shop, explore a product, or book a demo. Its layout needs to make the relevant articles easy to find and keep the relationship with the business clear.

These six blogs from the customer showcase use Krabi, Penang and Marsa. Their shops, booking tools and other external services need separate setup.

Customer Questions

A blog serving several audiences needs to distinguish their needs. Topic or audience links can separate customer stories from product updates, guidance for donors from guidance for fundraisers, or parent advice from student stories.

Tap Payments

Tap Payments publishes customer stories, payment education, partnerships, and product updates. Topic links such as Success Stories, Announcements, and Payments Academy distinguish those different purposes before readers open an article.

Theme: Krabi.

Wonderful.org

Wonderful.org publishes fundraising guidance for charities, donors, and fundraisers. Audience-specific topic links help readers find advice suited to their role.

Theme: Krabi.

Skill Samurai Lane Cove

Skill Samurai Lane Cove publishes articles about coding education for children, including guidance for parents and student stories. Homepage sections for Parents, Pedagogy, and Spotlight give prospective families routes into that material.

Theme: Marsa.

Nuvotex

Nuvotex publishes technical articles about infrastructure and software. Navigation by technologies such as Linux, Azure, and Kubernetes lets readers browse the tools they work with.

Theme: Krabi.

Links to the Business

Once an article has answered the reader’s question, the next step may be outside the blog. These examples keep a shop or product destination visible alongside the publication; the destination still needs its own service and setup.

Rua do Café

Rua do Café publishes coffee articles in Portuguese about preparation, origins, producers, equipment, and recipes. A separate shop link connects the reading experience with the business’s external store.

Theme: Penang.

Opinew

Opinew publishes articles about ecommerce, Shopify, customer reviews, and marketing. Header links to pricing, demo booking, and the app give readers a direct route from the blog to the product.

Theme: Krabi.

The Customer’s Next Step

For each article category, choose a relevant next destination: another guide, your shop, product documentation or a demo.

For the publishing layout, compare Krabi for an article feed with a sidebar, Penang for an introduction and topic navigation, or Marsa for featured posts and homepage topic sections.