6 Business Blog Examples Built with Ghost

A business blog should give a reader something useful before asking them to visit a shop, explore a product, or book a demo. Its layout needs to make the relevant articles easy to find and keep the relationship with the business clear.

These six blogs from the customer showcase use Krabi, Penang and Marsa. Their shops, booking tools and other external services need separate setup.

Tap Payments

Tap Payments publishes customer stories, payment education, partnerships, and product updates. Topic links such as Success Stories, Announcements, and Payments Academy separate examples of the service in use from lessons about payments and company news. Readers can choose the kind of information they need before opening an article.

Theme: Krabi.

Wonderful.org

Wonderful.org publishes fundraising guidance for charities, donors, and fundraisers. Its topic links address those audiences separately. Someone organizing a fundraiser can start with that role instead of sorting through advice written for donors. This is a different organizing choice from Tap’s article-purpose labels.

Theme: Krabi.

Skill Samurai Lane Cove

Skill Samurai Lane Cove publishes articles about coding education for children, including guidance for parents and student stories. Homepage sections for Parents, Pedagogy, and Spotlight bring several stories from each area together. Families can sample the teaching approach and student work on the homepage before choosing a full article.

Theme: Marsa.

Nuvotex

Nuvotex publishes technical articles about infrastructure and software. Navigation by technologies such as Linux, Azure, and Kubernetes lets readers begin with a tool they already use. That works for a specialist audience who recognizes those names; audience labels like Wonderful’s would answer a different question.

Theme: Krabi.

The next two blogs keep a route to the business alongside their educational articles.

Rua do Café

Rua do Café publishes coffee articles in Portuguese about preparation, origins, producers, equipment, and recipes. Its coffee topics remain available alongside a separate shop link. A visitor can continue learning or go to the store without the article feed becoming a product catalogue.

Theme: Penang.

Opinew

Opinew publishes articles about ecommerce, Shopify, customer reviews, and marketing. Header links to pricing, demo booking, and the app remain separate from the article topics. Readers who want to evaluate the product have a direct route, while someone researching a question can stay with the blog.

Theme: Krabi.

The Customer’s Next Step

Choose labels from the way customers approach your material: their role, the subject they work with, or the type of article they need. Keep the route to your shop or product distinct from those reading choices.

For the publishing layout, compare Krabi for an article feed with a sidebar, Penang for an introduction and topic navigation, or Marsa for featured posts and homepage topic sections.